Stories make the abstract tangible, they draw people in …
“People love stories, and one of the really good ways to relate to your prospect is to tell a story. (…) a story can be invaluable and creates an emotional relationship of bond that keeps your prospect riveted and listening.”
The starting point in crafting your story is your objective; the story is a means to an end. Are you trying to change a person’s mind, motivate them, change their behaviour, persuade them to make a particular decision?
Personal stories are powerful because: They give the audience new material. When you talk about events that have taken place in your life, you will naturally feel some of the emotions that you felt when those events took place. As a result, some of this emotion will show through in your delivery, resulting in a more authentic delivery. You won’t have to practice your gestures and your facial expressions because all of that will come naturally when you’re delivering a personal story.
Dialogue is more powerful than narration. It puts audience members into the scene, allowing them to hear exactly what was said. Dialogue is also shorter and punchier than narration. Finally, another advantage of dialogue is that it allows vocal variety – to slightly change the pace, pitch and volume of the voice to reflect the emotions and speech of the different characters.