THE FINANCIAL STATEMENTS
KEY FINANCIAL INDICATORS
ACCOUNTING ISSUES
WHAT-IF ... SENSITIVITY MODELS
TIMING MATTERS
JUSTIFYING INVESTMENT
SCORECARDS AND VALUE MANAGEMENT

Investing in Brand

The video below is an overview of how to justify investment in brand.

At the bottom of the page is a download link to the spreadsheet file containing all the models discussed in this module.

The next video shows how the model was built in Excel.