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The Power of Expectation

How strong is your concentration? How well can you count?

Click on the link below to take a short test.

Test Link


Greggs is a high street chain of bakers in the UK. They sell bread, pies, sandwiches, cakes …

They have a down-to-earth, working-class image and are not the kind of shops that the trendy, metro-elite would go into. 

Here’s Greggs’ playful response. It’s a great example of how expectations condition how people process the world.