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  • Power – attainment of social status and prestige, control or dominance over people and resources
  • Achievement – success through competence, skill or knowledge
  • Hedonism – pleasure or sensual gratification
  • Stimulation – thrills – excitement, novelty, and challenge in life
  • Self-direction – independent thought and action, freedom to be creative
  • Universalism – understanding, appreciation, tolerance, and protection of the welfare of all people
  • Benevolence – preserve and enhance the welfare of family and friends
  • Tradition – respect, commitment, and acceptance of the customs and ideas that one’s culture or religion imposes on the individual
  • Conformity – restraint of action, inclinations, and impulses likely to upset or harm others and violate social norms
  • Security – safety, harmony, and stability of self, society or relationships