LinkedIn

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Here are links to the best articles on getting the most from LinkedIn:

A graphical overview of your LinkedIn options

Apply the 80/20 principle by using this cheat sheet

Avoiding connections you don’t want

Using LinkedIn Pulse to publish your own articles

And here’s some advice from Jonathan Rick, writing for Fast Company magazine:

“Take a look at my LinkedIn profile. How do you suppose I gained so many endorsements? (Some may call endorsements “meaningless”; I see them as a credibility check: “You call yourself a digital expert? Why doesn’t anyone else?”) I’d love to attribute this accomplishment to sheer brilliance, but the truth is, I explicitly solicited this support. I wrote a self-deprecating form letter to 100 of my nearest and dearest “connections” (LinkedIn doesn’t pretend they’re “friends”). And true to biblical form, because I asked, I received. Indeed, more than one person took the opportunity to ask that I reciprocate.

Here’s another story. Years ago, when cutting my teeth at a local PR agency, the boss called a staff meeting, at which she read a letter one of our clients had written to her praising an employee. When I later asked the given colleague how the letter came about, his reply was priceless: “You think Stacy [the letter-writer] got up one day and said, ‘Let me write a letter about how wonderful Bob is’?” The implication was left unsaid: they had developed a friendly relationship, wherein he had treated her to dinner and drinks, and in return for his generosity, he had floated the idea of a written endorsement (in its pre-LinkedIn meaning). Pure Chaucerian genius: nothing ventured, nothing gained.”

Any tips you would like to share, post them in the comments below.